We have a new look!Liezel Weber
This year we’ve undergone some internal and external changes. One of these exciting changes has been working on our new brand that now effectively communicates our team, ethos, client feedback and future plans. We are confident that with this refresh, our people can better communicate and collaborate with the community we serve, and we can all flourish as a result.
Why the Refresh?
Refreshing a brand is not as simple as whipping up a new logo, throwing it onto your website, and sticking it on some promotional products. It takes preparation, planning, and a pinch of existentialism. We’ve had to ask ourselves some serious questions. Who are we, and what do we want to say to the world? What is our purpose, and how do we show it?
The decision to refresh our brand came down to a simple truth: our company has grown and evolved so much, that it has fundamentally changed. Our environments are also constantly changing, and part of who we are means being dynamic and ahead of the curve to offer our clients the most relevant, impactful solutions we can. Simply put, our clients’ needs have evolved—so we’ve evolved to meet these needs.
Our identity as a company has shifted because of the trust our clients have shown us. We’re no longer just service providers, but trusted advisors. It’s the difference between reaction and strategy, between complacency and creativity. We wanted our new look to reflect our next phase—bold, agile, and ready for the future.
So, what is new?
Along with our refreshed brand identity, we have revamped our corporate website too. The new site delivers rich content in a modern, clean, and organised way, to provide visitors with easy access to our company information, highlighting our latest innovations and solutions. Our new website and brand identity also reflect the bold, energetic and forward-looking culture of our company, and are designed to inspire and further elevate us as we continue to grow and provide leading value-add solutions for our current and future clients.
Staying true to ourselves
With this refresh, we keep our promise to our valued existing clients, while creating space for new clients to grow with us. We didn’t want to lose our heritage during this exciting rebranding process, so we focused on capturing the essence of what STS has always been – a company that sustainably adds value, reduces costs and generates income for the communities we serve.
The updated STS brand has breathed new life into our company. We believe it reflects our company culture, our collaborative approach to business, and the diverse communities we serve. We hope you like the new look too!